Foster Thinking brand guide

01 · Logo

The lockup, bold cut

SVG PNG JPG

SVG PNG JPG

SVG PNG

03 · Type

Rokkitt
Headlines · 700–800

Brand crafting for conscious leaders

Brand Crafting is the skill of extracting the essence of an organization or a person and sharing it with the world.

IBM Plex Mono
Labels · 400–600

+ 01 · Section markers and buttons

Caveat
Mantras · 500

Branding on purpose.

04 · Rules of the road

Photos of Justin are always black and white. The blue does the color work.
The blue dot can hold a photo, bleed off an edge, or stand alone. It stays a perfect circle.
Big statements end in a round blue dot, echoing the logo, not a squared-off period.
Mantras are set in the handwriting face, unexplained. If you read it, great.
F the Formula red belongs to F the Formula. It never becomes a site color, so Foster Thinking and Massive stay unmistakably different places.
No stock photography. Typography, the dot, and Justin do the work.

05 · The document

The whole brand in one file: logo, color, type, and how the brand behaves. Six pages, ready to hand to a designer, a printer, or a partner.